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STAKEHOLDER 
‘HOT ISSUE’


Sustainable relationships with key stakeholders are essential to our long-term growth.
Accordingly, shareholders, employees, consumers, customers and suppliers are all part of the chain that creates value

KEY ELEMENTS OF OUR STAKEHOLDER 
RELATIONS STRATEGY


 

  • STAKEHOLDER:
    Customers
    target-icon
    2019
    KEY ISSUES
    Increased competition and muted consumer demand
    OUR
    RESPONSE
    • Developing joint business plans and growth workshops with key accounts to implement relevant customer marketing campaigns and grow market share.
    • Driving in-store activation, on-shelf availability and distribution in modern and general trade to improve execution and overall availability
    • Building relevant pack-price architecture and category management plans to improve ranging and assortment by chain/format to differentiate Tiger Brands and increase penetration and consumption
    • Collaborating with key customers on shopper campaigns, data and insight gathering, customer service excellence and CSI opportunities.
    • Developing joint business plans and growth workshops with key accounts to implement relevant customer marketing campaigns and grow market share.
    • Driving in-store activation, on-shelf availability and distribution in modern and general trade to improve execution and overall availability
    • Building relevant pack-price architecture and category management plans to improve ranging and assortment by chain/format to differentiate Tiger Brands and increase penetration and consumption
    • Collaborating with key customers on shopper campaigns, data and insight gathering, customer service excellence and CSI opportunities.
  • STAKEHOLDER:
    Employees
    target-icon
    2019
    KEY ISSUES
    Increased competition and muted consumer demand
    OUR
    RESPONSE
    • Developing joint business plans and growth workshops with key accounts to implement relevant customer marketing campaigns and grow market share.
    • Driving in-store activation, on-shelf availability and distribution in modern and general trade to improve execution and overall availability
    • Building relevant pack-price architecture and category management plans to improve ranging and assortment by chain/format to differentiate Tiger Brands and increase penetration and consumption
    • Collaborating with key customers on shopper campaigns, data and insight gathering, customer service excellence and CSI opportunities.
    • Developing joint business plans and growth workshops with key accounts to implement relevant customer marketing campaigns and grow market share.
    • Driving in-store activation, on-shelf availability and distribution in modern and general trade to improve execution and overall availability
    • Building relevant pack-price architecture and category management plans to improve ranging and assortment by chain/format to differentiate Tiger Brands and increase penetration and consumption
    • Collaborating with key customers on shopper campaigns, data and insight gathering, customer service excellence and CSI opportunities.
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