With core brands spanning baby nutrition, mother care, baby care and baby medicines, our Baby Category is focused on the complete wellbeing of infants and young children.

At PURITY, we use internationally recognised dietary standards to guide product development and produce delicious food which is nutritionally and developmentally appropriate for infants and young children. we also dermatologist and paediatrician-approved toiletries under the PURITY & Elizabeth Anne’s toiletry range. All our Baby products are lovingly produced in two factories located in Ndabeni in Western Cape and in Isando in Gauteng, where we employ over 200 employees

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